Kent Huffman, CBC Chief Marketing Officer, BearCom Wireless Co-Publisher, Social Media Marketing Magazine Kent Huffman is an accomplished marketing executive and the father of "Systemic Marketing" and "Marketing Maturity," two empirical, best practices-based models for business-to-business environments. He has built a reputation as a corporate marketing turnaround specialist, having achieved significant, measurable results in several turnaround situations during the past ten years. Currently serving as the Chief Marketing Officer for BearCom Wireless, Kent is responsible for expanding the company's presence in its target markets, as well as driving all marketing strategies and tactics. He is also the Co-Publisher of Social Media Marketing Magazine, a new digital publication written by the leading CMOs, marketing authors, and marketing professors around the world who are active on social media. Prior to joining BearCom, Kent held the position of Vice President of Marketing for CompuCom Systems, a $2 billion computer hardware and software reseller, where he managed the entire corporate marketing function, including partner, media, and industry analyst relations. Before CompuCom, Kent led the global marketing communications team at Perot Systems (now Dell Services), a Fortune 1000 IT services company, where he received a number of national and international awards for the quality and performance of the company's various integrated marketing initiatives, including the Perot Systems Web site and annual reports. Previously, Kent founded and managed his own boutique marketing consulting firm, Marketek Media, which focused on helping technology companies increase revenue and market share by applying innovative Internet marketing strategies. In the early 1990s, Kent held several marketing leadership positions at AT&T Capital, a large division of AT&T that leased computers and electronic test equipment to other enterprises. While there, he developed a sophisticated marketing communications system, played an instrumental role in helping the company achieve profitable status, and was appointed to the Board of Directors for NCSL International. Prior to that, Kent held various marketing and advertising management positions with Hensley Industries and Penton Media. Kent has a bachelor's degree in marketing from Texas State University. He has been recognized as one of the pioneers of business-to-business marketing on the Internet and is accredited as a Certified Business Communicator (CBC) by the Business Marketing Association. Kent was recently selected by Thomson Reuters to author a chapter for Aspatore Books and its latest C-level title, "Inside the Minds: Maximizing Your Marketing Efforts," as well as an electronic report for its "CMO Leadership Series," both of which were published and made available worldwide. Kent has also written a number of marketing-related articles and blog posts for various magazines and Web sites, and he has been featured or quoted in several high-profile printed and online publications, including Forbes Magazine, CMO.com, Marketing News Magazine, MarketingProfs.com, BtoB Magazine, Business.com, Computerworld.com, and Texas Technology Magazine. For the past five years, Kent has served as a thought leader in integrated marketing and search engine marketing for international research firm Frost & Sullivan. He is also a member of the CMO Council and sits on its newly formed Customer Experience Corporate Advisory Board. In addition, Kent is a member of The Social CMO. When Kent isn't working, he enjoys spending time with his family and friends boating on Lake Texoma. www.LinkedIn.com/in/KentHuffman www.Twitter.com/KentHuffman Kent@KentHuffman.com